A hands-on software and AI consulting firm for agribusiness
We work across strategy, design and development and adoption with one goal in mind, that the product gets used and delivers value.
We bring together what usually sits with three different vendors
Strategy, design and development, and adoption and usage.
We engage with your team at any stage or across the full journey.
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Design and development
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Adoption and usage
Research and ideation of new features- Product-market fit analysis
- New target and new market analysis
- AI adoption strategy
- UX/UI design
- Web and mobile development
and implementation
- AI implementation
- Infrastructure and DevOps
- Ecosystem integration
- Data cleanup and data integration
- Staff augmentation
- Onboarding, adoption,
and loyalty programs
- Customer success and
customer support (L1, L2, L3)
- Field support
- AI adoption
- Usage and value measurement
What we do, and where we've done it
Pending Adoption tackled from design
Program enrollment depended on farmers entering their season data by hand, with rounds of back-and-forth and a hard launch deadline.
>80% farmer data enrollment, 100% unassisted
Pending Building a data & AI infrastructure backbone
A third-party aggregator was a single point of failure for machinery data, and field and soil data arrived without a standard.
3 direct OEM integrations replacing the old aggregators
Pending AI advisory & strategy implementation
Pricing, finance, and credit ran on tribal knowledge and manual lookups. The goal: an AI-enabled business, without betting on a single tool.
>80% of e-commerce transactions auto-reconciled
Pending Product Accelerator
Ideas waited for the next planning cycle or were built on assumptions.
10+ concepts taken from idea to fully tested prototype
Pending Designing a long term partnership
Farmers, agronomists, dealers, and sales reps worked toward the same growers with no shared tool connecting their efforts.
9 years of partnership
Pending Reinventing adoption & use framework
A farm solution already in customers' hands had lower utilization than expected in a key market.
Target: +25 p.p. in general tech engagement
Why choose Magoya?
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Domain fluency
Agronomists, business leaders, and software engineers on the same team. Agriculture is built into how we design and develop.
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Three companies in one
Strategy, design and development, and adoption and usage, in one team with one method.
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Hands-on
We build what we propose, and we stay until it's used.
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Outcome-driven
Every piece of work starts with a hypothesis and ends in a number. No KPI, no work.
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Local teams, global experience
Our own teams in the US, Brazil, and Argentina, including people in the field.
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Domain fluency
Agronomists, business leaders, and software engineers on the same team. Agriculture is built into how we design and develop.
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Three companies in one
Strategy, design and development, and adoption and usage, in one team with one method.
-
Hands-on
We build what we propose, and we stay until it's used.
-
Outcome-driven
Every piece of work starts with a hypothesis and ends in a number. No KPI, no work.
-
Local teams, global experience
Our own teams in the US, Brazil, and Argentina, including people in the field.
The numbers behind the work
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of our clients are Magoya promoters
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9+ years working only in agriculture
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5+ years, our average client relationship
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3 countries with our own teams: US, Brazil, and Argentina
Our expertisePending
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Ag inputsCrop protection · Seeds & genetics · Biologicals · Fertilizer producers
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Machinery & precision agPrecision agriculture · Equipment dealers · Machinery OEMs
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ChannelAg retail · Seed distributors · Input distributors
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Digital ag & dataDigital farming platforms & FMS · Ag data & cloud · Carbon & sustainability · Ag sensing
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Grain & food chainFresh produce · Grain trading & processing · Elevators & labs · Ag logistics
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Ag finance & insurance
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Pre-season planningSeed & hybrid selection · Crop & rotation planning
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PlantingPlanting prescriptions · Planter setup & precision equipment
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In-seasonCrop monitoring & phenology · Crop protection
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Harvest & resultsYield & harvest analytics · Field trials
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Post-harvest & value chainPost-harvest & fresh produce · Ag logistics · Grain traceability
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Cross-cuttingAg finance & insurance · Carbon & sustainability · Ag data integration · Farm Management Systems
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Farm operationGrower / farm owner · Independent agronomist · Machine operator · Farm manager · Field scout
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Channel & field forceSales reps · Equipment & seed dealers · Agribusiness owners
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Corporate teamsMarketing & product managers · Scientists · Program managers · Platform admins
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Supply chainLogistics coordinators · Compliance & traceability operators
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Finance & insuranceInsurance agents & underwriters · Finance & credit analysts
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