Magoya
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The Magoya Method

No execution without Discovery. Five stages, each with agreements, deliverables, and metrics, so we move with focus and speed without losing quality.

  1. Discovery

    We immerse ourselves in the problem with stakeholders and users, and analyze the available materials and data.

    Client gets

    A shared understanding of the problem and prioritized findings agreed with stakeholders. Closes with a workshop.

  2. Ideation

    We build solution options together with the client.

    Client gets

    Solution alternatives with their trade-offs and a weighted recommendation. Closes with a selection workshop.

  3. Planning

    We build an execution plan and a measurement strategy, with clear hypotheses and KPIs.

    Client gets

    An agreed plan with resources, roadmap, deliverables, and expected metrics.

  4. Execution

    We implement iteratively, with visible progress and adjustments along the way.

    Client gets

    Results validated in short cycles.

  5. Measurement & evolution

    We measure against the agreed KPIs, and what we learn feeds the next cycle.

    Client gets

    Evidence of impact and a clear decision: scale, adjust, or change course.

The Magoya Method

No execution without Discovery. Five stages, each with agreements, deliverables, and metrics, so we move with focus and speed without losing quality.

  1. Discovery

    We immerse ourselves in the problem with stakeholders and users, and analyze the available materials and data.

    Client gets

    A shared understanding of the problem and prioritized findings agreed with stakeholders. Closes with a workshop.

  2. Ideation

    We build solution options together with the client.

    Client gets

    Solution alternatives with their trade-offs and a weighted recommendation. Closes with a selection workshop.

  3. Planning

    We build an execution plan and a measurement strategy, with clear hypotheses and KPIs.

    Client gets

    An agreed plan with resources, roadmap, deliverables, and expected metrics.

  4. Execution

    We implement iteratively, with visible progress and adjustments along the way.

    Client gets

    Results validated in short cycles.

  5. Measurement & evolution

    We measure against the agreed KPIs, and what we learn feeds the next cycle.

    Client gets

    Evidence of impact and a clear decision: scale, adjust, or change course.

Discovery

We immerse ourselves in the problem with stakeholders and users, and analyze the available materials and data.

Client gets

A shared understanding of the problem and prioritized findings agreed with stakeholders. Closes with a workshop.

Ideation

We build solution options together with the client.

Client gets

Solution alternatives with their trade-offs and a weighted recommendation. Closes with a selection workshop.

Planning

We build an execution plan and a measurement strategy, with clear hypotheses and KPIs.

Client gets

An agreed plan with resources, roadmap, deliverables, and expected metrics.

Execution

We implement iteratively, with visible progress and adjustments along the way.

Client gets

Results validated in short cycles.

Measurement & evolution

We measure against the agreed KPIs, and what we learn feeds the next cycle.

Client gets

Evidence of impact and a clear decision: scale, adjust, or change course.

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